Today network marketing changed a lot. And if earlier some methods and techniques unconditionally attracted new people to the company, today they have simply lost their power.
To continue to develop and increase number of company employees, you need to adapt to modern tendencies and apply trending chips. This is what I want to talk to you about today. In this article I will tell you 11 secrets attracting partners V modern network marketing.
Push-and Pull marketing
Push marketing- This public awareness about the company's activities. Through various information channels ( Internet resources, advertisements in newspapers, etc.) you try to convey information about yourself and your work to as many people as possible in order to attract new employees.
Pull marketing- reverse work system, which requires careful preparation. As a result, people themselves are interested in working for you. We’ll talk further about how to set this up.
Work Online and Offline
The first type of work is more common and traditional. IN in this case you physically communicate with clients, hold meetings in an office or restaurant, and give presentations.
Work offline- This work via the Internet(Skype, social networks, etc.)
At the beginning of their activities, they should devote 80% of their working time to offline work and 20% to online work. In practice, it has been proven that this approach allows you to earn $1000 in 2-3 months.
After your earnings have exceeded this figure, devote the same amount of time to online and offline work.
When you reach a salary of $5,000, the situation is the opposite of the initial one - 20% of the time - offline work, 80% - online.
But the highest aerobatics is considered to be the stage when a networker devotes only 10% of his working time to communicating with clients face to face, conducting live presentations, etc. The most savvy networkers (in most cases) use almost all of their time for online work.
24 hour rule
Every time I talk to a prospect MLM-partner, I paint a picture of our subsequent cooperation. I study him, ask questions about his work, his priorities, goals, desires.
It's so simple that you can't even imagine. Often from the very first meeting it is easy to understand whether you will work well with this person or not. So use your imagination and create a TV series of your collaboration in your head.
On the other hand, do not let a newbie go for more than 24 hours. At least once a day you should inquire about the successes of your subordinate and monitor his work. This approach has been justified for decades and brings clear results.
When I came to MLM, being an ordinary electric gas welder and athlete, I decided that I should present myself properly. He took out an old suit from the closet, the one he wore to school, bought a thin, fashionable tie for it and began to walk around in it.
After that, I heard rumors that sometimes clients asked my neighbors: “Do you know who this guy is? Alexander Klass? What is he like?
They answered: “Yes, he is a successful and serious person. Has a higher education.” Although, in fact, no higher education I haven’t, and I didn’t do well at school. I just had to change my image and wear a suit every day.
Moreover, they began to respect my opinion and trust me. And as you must understand, this could not but affect my development.
Telesales
In network business telephone sales- one of the most important things. Therefore, if you had to contact a new person, immediately check their skills.
What is called “without leaving the cash register”, invite your potential partner to call at least 10 people from your phone book and make these people an offer of cooperation. Even based on his reaction (often in such cases people try to deflect) you can understand whether you should waste time on this person or not.
Important point. If you have received contacts, do not rush to call them until you have read the following.
99.9% of potential partners (from whom you received your treasured contacts) are against you mentioning their names when offering a job. But you will have to somehow explain to the person where you got his phone number from. Therefore, I offer you the following solution to the problem.
You say that there are a lot of people among your partners and you don’t remember who exactly recommended you to call this number. Sort of like an “invisible partner”. Perhaps you will be sent (which happens extremely rarely). Then obviously this is not the person you should be working with.
Of course, we haven’t looked at all 11 methods of attracting partners. We will talk in more detail about the remaining 5 in the next publication.
But don’t waste time and start putting the information you’ve already read into practice. And don’t forget to comment on this post and offer your tips to convince customers.
Facebook Comments
The most common and most paradoxical question among many MLM (network marketing) partners is where to get people.
One of the famous networkers said - people are like dust. They are everywhere!
The main cause of problems in MLM (network marketing)
Of course, in MLM ( network marketing) there is a problem of “recruitment”. The objective reason is, unfortunately, inadequate distribution, which led to the discrediting of the business.
The reason is significant, existing, but not fatal. A bad haircut, poor-quality filling, rotten fish, etc. are not a reason to stop going to the hairdresser, dentist, or store for the rest of your life. Now the network business has your face. If you want to change people's attitude towards business, do it ethically.
Who needs MLM (network marketing)
A subjective reason is of no use to anyone. This is certainly your personal delusion. Today, there are thousands of MLM (network marketing) companies around the world, and their number is growing every day.
While you are torturing yourself with thoughts that no one needs this, every day tens, hundreds, thousands of people come to different network companies, including those who have never worked in MLM (network marketing).
The network principle is used not only by companies that claim to be part of multi-level marketing, but also by companies that we usually consider traditional. I mean companies cellular communications, grocery stores, super and hypermarkets, restaurants, cafes, snack bars, banks, Insurance companies, stores of branded and non-branded clothing, shoes, etc.
Why do the owners of these establishments create networks?
Because networks are extremely profitable. Yes, these networks have their own peculiarity. They employ hired workers to serve clients. But hired workers don't earn money big money, do not work in these institutions until retirement; only a few of them have prospects for career growth. The owners of the networks are among the top richest people.
Think about it and honestly answer the question of whether you want to be an employee or a business owner.
So, in MLM (network marketing), each of us becomes a business owner. Some take it responsibly and gain financial freedom, while others, as always, are mediocre and fail. Where are you going? Which door? To mediocrities or happy successful entrepreneurs?
Of course, you will have to make up your mind and work a little to overcome inertia, laziness, fears, and misconceptions. But it's worth it.
How to overcome misconceptions in MLM (network marketing)?
To do this you need:
1. Formulate your own goal.
It is important for you to know exactly why you will be swimming against the current. To make this breakthrough, you need powerful motivation. Ask yourself what will motivate you to get up every day, make a plan to work and move, despite the sea of negativity that you will, of course, have to face.
2. Make a list.
3. Have a clear idea of the qualities required in your potential partners.
In MLM (network marketing), it is customary to persuade everyone with whom those who call themselves networkers meet, in order to find those who are ready to register, that is, make their first purchase. In this case, you must understand that you will be persuading people to spend money. Someone will refuse, someone will do it once and remove you from their contact list forever.
But, let me - network trade these are shops, cafes, etc. What does this have to do with what you and I do? None. We are not involved in trading. We are engaged in network business.
We have a clear task - to build a partner group and teach our partners to do the same.
If you are clear about what you will be doing, you will not have to mislead people who will begin to think that you want them to buy and you will make money from it. This is what half-educated networkers do, so they sit without money and only scare away those who come into contact with them from MLM (network marketing).
In MLM (network marketing), you will never ALONE do as much as your TEAM will do.
You will never sell as much of your company’s product as is necessary to buy a good car, apartment, build a house, travel and other attributes of a comfortable, prosperous life.
And if your team has 1000, 2000, 10,000 partners, you will become rich. A thousand active partners in the team means more than three million rubles in monthly income.
Think about this and answer the question again: what will you do in MLM (network marketing), talk about a product or build an affiliate group? And will you?
In MLM (network marketing) there are many people who are afraid of big money and very few of them admit it. In our business you have to overcome this fear too. But believe me, together with your Team you will overcome this.
All you have to do is find such a TEAM in
MLM (network marketing)
So, your task is to make a list. Add into it all the people you know, whom you remember, even if you don’t know their names, phone numbers, etc. it doesn’t matter. The main thing is that the person is somehow reflected on your list.
Add to the list every day.
It can include not only your acquaintances, but also acquaintances of your acquaintances, people with whom you crossed paths in transport, a cafe, a store, anywhere. The list, like a living organism, must live, breathe, grow.
You know, in our body, new cells appear and die every day. And nothing. We are alive. The same will happen with your list. It will change until your business becomes something you are proud of.
I hope that everything I wrote for you will help you get started in MLM (network marketing). There will certainly be a result. If you hit a nail with a hammer, it will eventually become hammered.
Without partners who register with a network company for your team, it is difficult to earn decent amounts. On average, distributors can earn from 3 to 10 thousand rubles per month from selling goods independently. But compared to those networkers who build their own structures (networks) and who earn tens and hundreds of thousands of dollars a month, this is a very small income.
Therefore, you need to look for partners in MLM and build your own structures that will bring you passive income in the future. That is, money will come to your wallet without your participation. As Robert Kiyosaki says “The poor look for work, the rich create networks”. Next, we'll look at methods you can use to find network marketing partners.
Conventionally, all methods of finding a partner can be divided into two main ones: searching for people in real life and searching for people on the Internet.
Finding partners in real life
1. Invite your acquaintances, relatives, friends . This is the easiest and least difficult way, since you are working with a warm market. After all, introducing someone from your circle to your network company is easier than persuading a stranger. To do this, make a list of your acquaintances, call each of your acquaintances and say that you have started a business and would like to invite him to this company too, and arrange a meeting at which you will tell him everything, or invite him to a presentation of the company.
2. Working with a cold market – inviting strangers into the business. You can look for partners on the street, or make cold calls. But this method has already become obsolete and is ineffective. Although, if you love and know how to communicate with people and are not afraid of refusals, then there is a chance to find interested candidates.
Search for partners in MLM company in the Internet
3. Search on social networks. Nowadays there are many social networks that people are on. You can search for people on these social networks. Either write a personal message to the person, or write announcements in groups. This needs to be done constantly. Just be careful and careful, because all these actions are similar to SPAM. According to statistics, 1-3 people out of 100 are ready to consider your proposal, well, with the rest, you will either have a wasted conversation, or they simply will not answer you, or there will be a few who will say not the kindest words to you.
4. Publish useful content for your target audience in social networks. When you start giving a lot useful information on your business topic or related topic, then your friends and followers on social networks start following you. Many will begin to trust you and then want to communicate with you personally. Via Skype or by phone. Then you can invite the person to check out your business.
Now the most relevant social network is Instagram. It has many tools for running a business. Subscribe to my Instagram, where I regularly publish useful content: https://www.instagram.com/alexeylomtev/
5. Blogging, newsletters. Good way. But the downside is that you will have to make a blog, write articles, record videos (since after watching the video more people ready to respond to your proposal), create your own newsletter. The best service for mailing on the RuNet is. You need to create a newsletter, filling it with useful letters (articles, videos on a specific topic). People will subscribe to your newsletter and read articles.
Over time, they will trust you more and more, and some people will also want to start the same business that you are doing (this is about 3%). So they will contact you. To attract people to your mailing list, you need to use a blog to which people will come from search engines (if you have useful articles on your blog, the more there are, the more people will come from search engines), and the more people who come, the more they will be able to subscribe to the mailing list.
Or you can attract people to the mailing list using targeted advertising on social networks, directing the flow of people to the funnel site with your offer (this is a separate page where a mailing form is inserted and it says what the person will receive (such and such information, content), by subscribing to the newsletter)
6. YouTube / YouTube. This good service. Where you can create your own channel and constantly upload your videos. People will watch them and may eventually become interested in what you have to offer. To help them find you, place your real contacts in the video description: links to pages on social networks, a link to your blog or newsletter.
Alexander Ivanov
Good day, friends. Network marketing today is developing at a rapid pace. For me personally, an indicator of this is the questions - what is network marketing: how to attract people... which I hear almost every day.
And what’s strange is that there is already plenty of information on this subject and the topic is not new for a long time, but the flow of people who want to learn as much as possible and join this niche is only growing.
The first and, perhaps, the most important thing to arm yourself with is a competent, beautiful and constructively formulated proposal.
- through live communication, that is;
- online using your computer and the Internet.
Get instructions
Its development will undoubtedly require your time and some financial investments, but such investments always pay off, as the popularity of the site grows over time and bears more and more fruit.
The site is a virtual showcase, but unlike the store on Pushkinskaya, no one will accidentally find out about it. It is important to understand that the resource needs promotion.
Fill the site with various information on business topics. Let the articles be diverse, interesting and useful.
Tell us about how you started, your goals, and what you have achieved so far.
In addition to the fact that such texts will attract people and win over you, they become a tool for promoting the resource in search engines.
Thus, a potential client can find you on their own by typing a query into the search bar.
You can create a website using an online constructor, for example www.a5.ru, or contact a specialist.
You can create a blog on WordPress, based on the knowledge gained in blogger school- This The best way, as I was convinced of myself by successfully completing it.
Webinars
Another effective method attract an audience - organize webinars.
This is a rather complex, but at the same time highly effective and efficient method. Its complexity lies in the fact that in order for the webinar to be successful, it is necessary:
- be able to capture the attention of the public;
- be able to behave in front of an unfamiliar audience;
- master the word and formulate thoughts correctly.
If you already have all this, success will not bypass you. After all live communication this level is the best way to earn authority.
If you don’t have enough knowledge and experience, then you should pay attention to the cool training of Kirill Leitsikhovich Webinar Formula 2.0— which provides confidential information about the automation of Webinars in the MLM business and how to use them to attract hundreds of candidates in 1 evening.
In my opinion, the companies that deserve the most attention are those that are suitable for the majority of people shopping online, and that can be used as a main or additional direction, in parallel with one or another grocery business (, ...).
Among these, for example, I include the CashBack service Switips, the advantages of which I wrote about.
This is where I end today's story. Share information with friends, subscribe to my blog updates and apply knowledge in practice. Telegram channel blog - t.me/site.
Good luck to everyone and see you soon!
Hello! Let's talk about network marketing. Many newcomers to the MLM business are tormented by the questions: “Where to look for new partners?” I also constantly ask myself this question in order to find ways that in the future will provide an incoming flow of new partners without much effort. I propose to look at four ways to attract partners to an MLM business. I have tested each method and there are results.
The first method is the Contact List.
Our friends, acquaintances, colleagues, bosses, subordinates, classmates, classmates, neighbors, clients, partners and relatives, all of them can be our partners in MLM. The main rule of a networker is not to decide for people, but to give them the opportunity to learn as much as possible about this type of business.
More than 90% of people want a different, better quality of life, but not everyone understands how to get it. Many people simply dream that someday there will be a holiday on their street, they will be rich, successful and recognized by society. But most of them do nothing, continuing to go to work and drink beer on Fridays.
A contact list for a network entrepreneur is main tool creating a large and powerful structure. It is important to understand here that not all people on your list will agree to be on your team. And those who give consent will not necessarily do anything. As Peter Chubarov TOP Leader NL said, people are divided into three categories:
“50% are “vegetables.” Where they are planted, they grow there. They should not be touched, this is their position in relation to the world. 30% are “wants”. “Do you want money? - Want! - Do you want a car? - Want! - Do you want an apartment? - Want Want! - Shall we go to work? - Uh... since Monday, I have potatoes (diploma, repairs...). But still, they did a little more than “vegetables” - they wanted it. And the third category is doers.”
To find out which category your people fall into on your lists, you just need to offer them network business. And if they deny themselves this opportunity because they already have a plan, that's okay, let them go their own way. But if they refuse, while they don’t have a plan, then they are “vegetables” and you don’t need to touch them until you have to.
The main thing in our business is not to decide, but to offer the opportunity to change your life for the better. It also happens that after six months or a year, people join network marketing. Therefore, do not forget about people, sometimes call them again and again. Keep a record of your touches in the form of a table in Excel or in a notepad, like I do.
The second way is to conduct seminars, master classes and trainings.
If you are a specialist in any field (sales, drawing, design, promotion, etc.), organize your own master classes, which will be attended by people similar to you in spirit.
Come up with a topic, write an announcement, post it on social media. networks and on special sites, find a place, accept applications from participants and conduct your first or second master class. There is no need to immediately tell about the fact that you are engaged in an online business. First, provide useful knowledge about the topic you have chosen. Then collect people’s contacts and call them after the master class.
Collect feedback and ask them questions: “Are you looking for extra income? Would you like to open a small business? How do you feel about the network marketing industry? Would you like to know how to create another source of income in parallel with your work? And etc."
Seminars and master classes will help you attract new people whom you will then invite to your business. In addition, you will improve your confidence, leadership skills and expertise in the eyes of your students and future network business partners. Therefore, learn to speak in public, it's worth it!
The third way is Social Networks.
Create your own content - plan. Develop your social profiles on VKontakte, Facebook, Instagram, Odnoklassniki, etc. You yourself don’t know where people will come to you from. To get results from this method, learn to write interestingly and photograph beautifully. If you do everything correctly and practice this method every day, in six months or a year it will bring you more and more new partners on the liability side.
These people will be ready to do, and not ask stupid questions. At first they will simply read you, perhaps comment on you, but not many will immediately ask to join your team. Only after some time will people see that you are constantly engaged in this business, and they will have the desire to write to you.
- Five posts within 5 days (the story of your life). At the end of the last post, make a call to action: “Be in the same boat, on the same NL team.” With your hashtag #personalhistorylastname.
- Five posts within 5 days (what do I think about online business?). At the end of the last post there is a call to action: “Be in the same boat, on the same NL team.” With my hashtag #myopinionaboutnetworkbusiness.
- Five posts within 5 days (my opinion about the NL product). At the end of each post there is a call to action: “Order from me or go to the online store using the referral link.” With your hashtag #myopinionaboutproductl.
- Five posts within 5 days (5 advantages of building a business in NL). At the end of the last post there is a call to action: “Be in the same boat, on the same NL team.” With its hashtag #five advantagesnl.
- Five posts over 5 days (my people on the team, who they are). Describe the people who joined the team during this period. At the end of each post there is a call to action: “Be in the same boat, on the same NL team.” With your hashtag #mypeopleteam.
- Five posts within 5 days (how I do business in Nl and how much time I spend). Describe your work process and, if possible, the results. At the end of the fifth post there is a call to action: “Be in the same boat, on the same NL team.” With your hashtag #myresultsinbusinessenl.
- Five posts in 5 days (5 reasons to be on my team). Describe why people should choose you to do business with you. At the end of each post there is a call to action: “Be in the same boat, on the same NL team.” With your hashtag #five reasons to be on my team
- Five posts within 5 days (how my day in the online business went). Describe what you did during the day to build your NL business. At the end of the last post there is a call to action: “Be in the same boat, on the same NL team.” With your hashtag #five reasons to be on my team
The trick of this method is that every week we create content that is related to each other by one topic and one hashtag. It turns out something like a small series. Every day a new series, a new post on one topic, a new continuation. And if at the end of each post you create intrigue for the next post, then people will wait for the next post, like a new episode of Game of Thrones.
The fourth method is a personal website with a “blog”.
So that people come to you not only through social media, you need to create your website, and fill it every day or every week with content about your business and a related topic.
After some time, the search engines Yandex and Google will index it and will display it in search results for the queries “network marketing”, “network business” or “additional income”. In order for your website to be in the TOP 10 search results for the queries you are interested in, you need to learn SEO promotion or find a specialist who will help you with promotion.
The main thing is to write interesting and useful articles for your target audience. The more interesting the article, the more time the user spends on your site. The longer he sits on the site, studying the article, the more trust he has and the higher the site’s position in the search engine. Yandex looks at whether people like your articles. If you like them, it means they are useful. And if they are useful, then your site needs to be raised in search results.
In addition, I recommend reading books on copywriting. They will help you write even more professionally. My favourite author - Denis Kaplunov. In one of his books, he outlined the content plan of what it should be like for a person to read it. I suggest you familiarize yourself with the triggers of a killer content plan.
20 important triggers to keep your readers' attention.
- The effect of novelty - people have always been attracted to everything new, which has never been discussed before. Remember, the essence does not have to be new, the presentation can also be new.
- Original format- content is information that can be presented in different formats. For example, choose a popular topic and instead of the usual text, record the information on video - success is guaranteed.
- Uniqueness is generally aerobatics when you are talking about something unique that before people It didn't even occur to me. New theory, methodology, term, technique, technique, etc.
- Depth of approach - remember: the deeper you dive into a topic, the more valuable your reasoning seems. It’s one thing to talk about network marketing, another thing to talk about network marketing for pensioners or mothers on maternity leave.
- Own experience- the presence of certain conclusions based on one’s own experience (both positive and negative) has always been valuable to the audience.
- Availability of examples- not only tell you WHAT to do, but also show HOW to do it. And even better - HOW EXACTLY. Specific example will help you form an opinion of yourself as an expert and earn respect, because you are not afraid to share your work.
- Use of evidence- people begin to believe your point of view when you not only voice it, but also provide concrete evidence. No evidence - no value.
- Providing ready-made solutions- many people are looking online for ready-made solutions that they can take and apply. This is why various templates and blanks are in great demand - think about how you can use this to your advantage.
- Words of value in headlines and titles- the first impression of the value of the content is formed by its title and title. Use words that hint at the direct benefit of studying the content (“benefit”, “valuable”, “easy”, “earning money”, “savings”, etc.).
- Relevance over time- your content should address issues that are relevant today for the target audience. Look for trends, hot news (not gossip) and join the general information feast.
- All in one place- people don’t like to waste their time searching: if you provide them with maximum information on a specific topic in one place, it will be valuable to them.
- Information wave effect- if you managed to captivate the reader with an interesting topic that attracted a lot of comments, this may lead to the publication of content on similar topics on other resources. But you have the opportunity to invite readers to develop the topic further by sharing their own opinions and experiences on your blog. After all, even with a general opinion, everyone has their own experience and practice, and this is valued.
- Secrecy - if you can share with the audience data that other authors of your topic are silent about, this will be appreciated by users only on the positive side.
- Free - talk for free about what others are charging money for. And here it is not necessary to tell everything, only the most important things to make a decision in your favor.
- Comprehensibility - if the reader does not understand what you are talking about and writing, or your language seems boring (too academic) to him, he will not carefully read your content. Consequently, he will not feel its value.
- The effect of insight - or, as it has become fashionable to say now, “insight”. This condition is difficult to explain in specific words, but you yourself remember that some content remains simply considered, while others evoke a burning desire to act: create, correct, supplement, change, etc.
- Opposition tactics- if you become an opposition to some supposedly “iron” rule and are able to adequately justify your own arguments, it will be interesting and useful. Even if they don’t agree with you, you will attract the necessary attention to yourself.
- Provocation - “white-collar information workers”, whom everyone constantly praises, become boring over time. This hints at a lack of sincerity - everything is not always good. Try to become a tough (but fair, without getting too personal) critic of someone's authoritative point of view. But here, be kind enough to justify your position with dignity and clearly, otherwise you may be mistaken for a troll.
- Combination of formats- a tactic that people resort to extremely rarely. Think about how you can combine several content presentation formats in one publication: text, images, videos, infographics, cases, etc. The main thing is that they complement each other.
- Evil and good policeman- everything can be presented both with positive and negative negative side, it is even considered objectivity to talk about the pros and cons. If you praise someone or something, try to also gently scold them, then you can attract the attention of representatives of both camps.
